Many of the business activities in the tech world areare about delivery & connection
:: I'm a MAC - tablet universe - all your content on the go
:: I'm a PC - we'll connect everyone w/ the mucho expensive Skype
:: Google's cloud music library
... the delivery, connection, storage and consumption of content. As these companies go toward the vertically and horizontally integrated big media co. models, it's just a matter of time before they generate the content to sell on their devices. Google is the obvious, pursuing the "celebrity" model to draw eyeballs. Once everyone on TV is online, and online is on TV and everywhere on any device,
The NY Times Media Equation details the media conglomeratization of Google "has set aside $100 million for incentives for well-known celebrities to program their own “channels” on YouTube to increase the amount of high-profile content on the platform. And the media initiatives are not entirely new: Britain’s Channel 4 signed a three-year deal back in 2009 to make entire programs available for streaming on YouTube."
The more perfectly vertically and horizontally integrated (like the movie studios - pre 1950s) the more efficiently they will function as total creation and delivery systems.
:: I'm a MAC - tablet universe - all your content on the go
:: I'm a PC - we'll connect everyone w/ the mucho expensive Skype
:: Google's cloud music library
... the delivery, connection, storage and consumption of content. As these companies go toward the vertically and horizontally integrated big media co. models, it's just a matter of time before they generate the content to sell on their devices. Google is the obvious, pursuing the "celebrity" model to draw eyeballs. Once everyone on TV is online, and online is on TV and everywhere on any device,
The NY Times Media Equation details the media conglomeratization of Google "has set aside $100 million for incentives for well-known celebrities to program their own “channels” on YouTube to increase the amount of high-profile content on the platform. And the media initiatives are not entirely new: Britain’s Channel 4 signed a three-year deal back in 2009 to make entire programs available for streaming on YouTube."
The more perfectly vertically and horizontally integrated (like the movie studios - pre 1950s) the more efficiently they will function as total creation and delivery systems.





